A Useful Tool for Digital Marketing, Social Media and Information Technology Executives
Social business platforms for Brands to engage with Consumers and for Enterprises to engage with Employees, Partners, Suppliers and Investors are evolving rapidly in capability and complexity.
As I surveyed the technology landscape from a product strategy perspective I didn’t find a single source that I could use to get a quick snap-shot of the various platform vendors out in the market place.
Given the importance of Social Technology and its inexorable march into every facet of our daily lives I realized that a lot of Digital Media Executives also face the same challenge.
I created this matrix as a reference tool for Corporate Executives and Decision Makers researching and reviewing Social Business platforms.
We plan to keep this document current and welcome input from technology providers who would like to be included in the next release scheduled for the June 01, 2011.
A full size version of the infographic can be viewed by clicking on the “menu” link at the bottom left-hand corner of the graphic. A downloadable PDF version of the original can be accessed by clicking on the “View on Slideshare” link at the bottom right-hand corner of the infographic.